Courtesy of The Independent online :-
Ten of the worst logos ever designed
From the golden arches of McDonald’s to the swoosh of Nike, a memorable logo is an all-important part of a business’s brand identity.
Sadly, not all companies quite get it right, and some - as shown by this thread on Quora - get it spectacularly wrong.
Here are 10 of the worst logos ever created:
1. Office of Government Commerce
2. The Institute of Oriental Studies, University of Santa Catarina
3. Arlington Paediatric Clinic
Probably not the most popular paediatric clinic in town.
4. Catholic Church’s Archdiocesan Youth Commission
5. Megaflicks
The video store that wishes it used a different font.
6. Mont-sat
This Polish satellite looks particularly pleased with himself.
7. Junior Jazz Dance Classes
This one might take a while to get. As one commenter notes on Quora: “Focus on the negative space.”
8. State of Vermont pure maple syrup
The kind of syrup no one wants on their pancakes.
9. 2012 London Olympics
10. Suit Yourself
Although not a logo per se, an honourable mention must go to this unfortunate magazine spread.
Did we miss any out? Let us know in the comments…